Once you know that the words you use to write an article are critical to driving traffic to your site, one may be tempted to make more than optimum use thus making the article fatter and less intelligible. Stay clear off that temptation. Search Engine Optimization tools have been known to ignore or at times even eliminate articles with more than optimum keyword density. It is a generally accepted norm that keyword density should not exceed 8-20% unless the situation warrants it. The search engines have started treating higher keyword density articles as spam.
Learning Search Engine Optimization involves being able to use the link popularity concept to make your website or article more reachable via deep links. It is also advisable to have links sprinkled in your article to lead the search engine as well as the human reader to other relevant sites that may add more meaning to your article. It is always best to have articles that include links to your website that the publisher already knows about and includes as reference.
Other important places of notice as long as the search engine goes are the title space and Meta Tags. One often overlooked fact until recently is that in the mad race for finding the top slot in the rankings of the search theme of the article was not given much importance , but that weakness of the search engine is no longer available to be exploited.
One of the most important things is to constantly update your article with fresh, updated content.
Mar 08